After more than 30 years of serving the South West, STA Accountants is entering a new chapter with a refreshed brand and a renewed sense of purpose. While our name remains unchanged, we’ve introduced a new logo and website that better reflect who we are, where we work, and what we stand for.

Our roots in Busselton run deep. Since the beginning, we’ve built trusted relationships by offering practical advice and local insight. That hasn’t changed. But as our clients grow and the business landscape evolves, we felt it was the right time to evolve with it — to modernise how we present ourselves while staying true to our core.

The new logo introduces a bold yet approachable design featuring a fluid wave. This visual element symbolises more than just our coastal home — it represents clarity, flow and forward movement, all of which reflect how we help businesses and individuals manage complexity and make progress. The new blue palette evokes professionalism, calm and trust, reinforcing our role as steady advisors in a changing world.

More than a new look, this brand refresh reflects our purpose: to simplify financial management so our clients can focus on what matters most — growing their business and achieving personal goals. It also speaks to the kind of workplace we’re building — one that thrives on support, culture and shared success.

Looking to 2025 and beyond, we remain focused on empowering our clients with practical, innovative financial solutions. We’re excited to share this next phase of STA Accountants with you and continue building for the future, together.